The company or person has to fill a small questionnaire which has pointed questions about the business, competitors, audience, etc. This helps in understanding the dynamics of the company vis-a-vis the market.

The answers provided in the questionnaire are then thoroughly analysed using industry-standard tools and services. The report thus generated is broken down into a particular format for a detailed discussion.

The answers in the questionnaire and the analysis report are then meticulously researched. The idea is to understand what the market is and how the brand is positioned in the market. This is the first step towards a brand overhaul.

Basis the report of the analysis and research, a roadmap is drawn up for the overhaul. Subsequently, a series of brainstorming meetings are held with the company/person to discuss the feasibility of the roadmap and it’s time for fruition.

A solid strategy is drawn up after the brainstorming sessions. The strategy is all-encompassing and synergised between offline and online efforts across all decided platforms. This strategy is executed as per decided parameters and continuously monitored for performance.

The campaign is monitored rigorously and day-to-day activities are carried out as per schedule. Analysis of weekly results is done and minor tweaks to the campaign are made as required. These decisions are taken on-the-fly so that the momentum is not lost.