Lead Generation initiates consumer involvement and outreach in marketing. A consumer who is a potential buyer of one’s product or service is termed a lead. The transition of a visitor to a customer is possible with the help of good lead generation strategies that can select, analyze, and enroll potential prospects into one’s company.

LinkedIn As a Major Source of Lead-Generation

Although we have many lead generation companies and applications at our disposal, we have to take an extra effort to verify the authenticity and quality of the lead generated by and through them. 

LinkedIn, however, stands out as a Business-to-business lead-generating platform with a   proven credibility and track record. Being a brand by itself and having the desired reach and credibility, the two main factors that are of paramount importance to both a consumer and a company are what Linkedin stands for.

Here are some strategies that might be helpful for you in Lead generation via LinkedIn:

Integrate Sales Navigator with Campaign Manager 

LinkedIn’s Sales Navigator is a paid sales management tool that helps sales representatives tap into LinkedIn’s extensive network more effectively and, ultimately, land more (and better) deals. 

Sales Navigator allows marketers to target or even retarget the saved leads in sales. This is an excellent opportunity for companies that use an account-based marketing (ABM) strategy and tailor each campaign to engage the account based on their needs, specific characteristics, and more. Integrating Sales Navigator with LinkedIn Campaign Manager creates highly relevant audiences where marketing and sales work hand-in-hand. 

Target main LinkedIn accounts 

Accounts that have  authority and which can be beneficial for you as per your desired goals are to be targeted first and foremost. 

This can be done in two ways:

Contact List Upload

The LinkedIn Audience Network is a feature that allows us to extend the reach of our posts, carousel, and video ads by delivering beyond the LinkedIn feed to members on third-party apps and sites. There, you can send a list of relevant audiences under Related Audiences once you find the 1,000 most valuable LinkedIn accounts when setting up the campaign. 

LinkedIn’s algorithm identifies people who are similar to what you define as your target audience.

Retargeting

Retargeting allows you to build an audience base of members who have viewed your LinkedIn page or clicked the call-to-action button in the header of your page. Also, it enables you to keep a count of the recent audience that viewed or interacted with the LinkedIn page.

You can retarget and redirect visitors to resources on your website, such as the blog page. But first, you need to install the Linkedin Insight tag on your website, which is free.

Optimized business profile 

The addition of a great headline, an eye-catching cover photo, and a compelling bio will make your business profile more relevant. Using storytelling to tell the story of your company’s origin and growth will prove beneficial. You can also increase credibility by adding experiences and metrics. 

If we optimize your business profile, you will likely experience a lower bounce rate because more people will be willing to visit your profile and contact you to learn further about your company.  

Post content that adds value

Sharing content relevant to your ideal audience and broad enough to make valuable, generic tips for almost everyone will more likely benefit your profile, as more and more people will share this. Gaining visibility through this sharing will enhance the chances of users following/liking your page/product/group. 

Writing entertaining and educational posts on LinkedIn, which are typically 80% educational content and 20% promotional content, and the use of relevant hashtags can significantly increase the organic reach of your profile and the post itself.. The types of ideal content for Linkedin are: 

•  Business blogs 
•  Webinars 
•  Event notifications 
•  Product updates 
•  press releases 
•  Customer Testimonials 
•  Infographics 
•  Opinions on the latest trend 

Write better informative messages

To start a proactive conversation in your LinkedIn inbox, there are several ways available. However,  being a spam marketer is not one of them.While AI is deemed as the tool for the future, if you write like real people, the likelihood of potential clients trusting you increases.

You can personalize the outreach message by discovering a common interest with your prospect, keeping your pitch short, and complimenting their latest achievement.

Automating Lead Generation 

LinkedIn leads are a great way to generate business, but as good as it seems, it requires a lot of time, resources, and effort. To avoid repeating the hard work and burning your precious time doing the same thing, you must consider using automation software and tools that allow you to book sales and increase visibility with the click of a button.

Here are some of the best lead-generation automation tools for the business 

•  LinkedIn Sales Navigator 
•  AeroLeads 
•  to expand 
•  Dux soup 
•  Zopt

Conclusion

In the end, LinkedIn might help a lot with the overall growth of a business profile, and it can give us many chances to grow our companies’ customer bases. Also, this platform has the potential to quickly turn prospects into leads. This is certainly beneficial for running a business every day.